Founded by Alejandro de Leon. He studied architectural design at IADE Madrid and founded Arquetipo Estudio in 2012. His work merges architecture, furniture, lighting, video, and installations, crafting a personal vision of the future through minimalism and science fiction.

His goal is to bring together these disciplines in the future to create experimental cinema that integrates space, light, and storytelling. His projects in Amsterdam, Miami, and Mexico City have earned awards like MTV Best New Place and Miami Herald Best New Bar.